You are startup with a great AI technical innovation..........
Your sales team seems to be floundering in a changing market
What you need is to recruit some new red-hot deal closing salespeople
You need Business Development to calibrate or re-calibrate your product - market fit. To design/re-design your proposition and route to market.
Isn't 'Business Development' just a jumped up title for 'Sales'?
Read what the experts say on the following links:-